The Team Behind the Solution

Our Story

We love live music and think artists should earn more from the amazing shows they put on. Fans who go to lots of live music should be able to support their favorite musicians and keep proof of all the shows they've been to.

We started this because we run Knox Street Bar in Sydney - a live music venue where we've hosted thousands of shows over the past 10 years. We've seen how hard artists work on their performances but barely cover costs.

During COVID lockdowns, we built knox.live and streamed shows for 18 months, making sure we could still pay musicians even when no one could attend in person.

Our Experience

Running a venue taught us what artists and fans really need. Artists want to build audiences of fans and make a living from their music. Fans want to support their favorite bands and keep memories from shows they love.

That's why we built IWTLive - an innovative platform where fans can buy digital 'Moments' but only while actually at the show. No complicated crypto stuff - just tap your phone and buy like an online purchase.

Building a Vision

We're creating a system where artists, fans, venues and agents all win together and help live music grow. Every time someone buys something at a show, it helps artists stay connected with their fans long after the concert ends.

It's a movement that puts real connection back into live music. Because the best stories start with "I Was There."

Meet Our Team

Bjorn Godwin
Bjorn Godwin
Founder & CEO
Entrepreneur with venue operations experience and business expertise, driving strategic vision and platform development.
Elina Godwin
Elina Godwin
Co-founder & CFO
Combines musical artistry with financial acumen to ensure sustainable economics for artists and platform growth.
Matt Racity
Matt Racity
Ecosystem Manager
Respected Sydney music promoter bringing deep industry connections and understanding of artist, fan and venue needs.